User Experience professional with 20+ years of experience in SMB security management, finance and accounting, systems management/monitoring, and telco enterprise applications. Roles have been as a people manager, design leader, user researcher, and consultant.
Developed a design concept using Axure for the next generation compass.co analytics site. The goal of this design was to make the analytics actionable to the small business owner.
Management - Recruited a talented group of UX designers distributed across the US and Canada.
Worked with Engineering and Product Marketing to constantly prioritize the UX backlog to ensure that the most important user stories were being addressed in each release. Input from our own internal user research, sales, support, and marketing all contributed to the right mix of enhancements for each release. I was responsible for on-time delivery of all UX activities across the SMB products. The Agile Methodology was used across the SMB engineering teams.
Built a culture where design reviews were routine and focused on design sharing and innovation. Design reviews involved the entire team, not just those working on a specific project. Team members were challenged and encouraged to push for the best design possible given the constraints.
Strategy and Planning - My role was tightly integrated with Product Marketing and Senior Management to envision new product concepts that brought enhanced security to both small and mid-sized business. The process began by understanding the business needs and direction, then iterating concepts with stakeholders based on research of how SMBs approach and manage security. My team delivered user flows, design sketches, prototypes, and visual design/branding concepts. Below are the key concepts we developed:
Worked with Product Marketing to develop product roadmaps, then build a UX plan around each core feature planned. By engaging early in the process, we were able to plan prerequisite UX activities, such as user research or task/workflow analysis. Each time a product feature was touched, we made it an opportunity to improve the user experience.
Research - Although I did not have a dedicated researcher on my team, each designer was responsible for their own research. We talked with key customers and recruited users who met our product personas to better understand existing product issues and opportunities. We partnered with Account Executives in Sales and tier-3 support engineers to gain a deeper understanding of product issues. This feedback became an integral component of the design process to drive new design concepts and to prioritize bugs/enhancements.
Focus on the entire Customer Experience rather than individual features. Worked with SMB senior management and established communications between teams engaged in delivering any customer touch point that impacted product sales and retention.
As a team of one, before building a larger team, I redesigned the AVG CloudCare Security Portal and designed companion iOS and Android apps based on user research and workflow analysis.
The redesign of CloudCare brought a standing ovation on rollout at the AVG Partner Summit in early 2013. To quote a PC Magazine review, "Alerting is so good that I expect many small to midsize business IT admins will take a "deploy and enjoy" stance", and "AVG does a great job of balancing simplicity and complexity..”
Identified the need and drove sponsorship through management to provide UX support for the Oracle Mobile Fusion project. This project delivered a set of native mobile components into the Oracle Mobile ADF (Application Development Framework) platform.
Led the Mobile ADF design team to deliver the interaction and visual design specifications for each mobile component for the iOS platform. Team employed the Agile process.
Promoted to the role of UX Architect for Sun's Java ES (JES) Middleware stack. First UX member of the Java ES Architectural Council. As UX Architect, I contributed the following:
User Interface Review Board (UIRB) - As a senior member of Sun's UX team, I was a member of the UIRB. As part of the Sun software process, all products developed by the Software Group were reviewed by the UIRB. As a member, I was responsible for performing a heuristic review of each submitted product release and issuing a formal opinion to the product owner.
UX Team Lead for the kenai.com project, a community portal for open source development. This team was responsible for all interaction design, visual design, and development of the HTML/CSS for the front-end. Team employed the Agile process. At the time, this project was considered Web 2.0, leading edge design.
Lead designer for the Sun Java ES Monitoring Console. I designed this console from the ground-up as a new product offering. This effort not only required a knowledge of monitoring, but knowledge of the architecture of the Java ES Middleware stack and components. The engineering team for this project was in Grenoble, France.
Lead designer during 2 different time periods for the Java ES Application Server (which later became Glassfish) and the Java ES Identity Server/Access Manager administrative consoles.
Lead designer for Sun's Messaging product team. This project involved redesigning the WebMail, Calendar, and Address Book products delivered as part of the Messaging Server. ISPs and enterprise customers could roll-out these products "out of the box" or customize and brand as needed.
Early contributor to the original team that developed a set of user interface “look and feel” standards and conventions for the design of web-client software currently known as the Sun Web Application Guidelines. Authored the chapter on state and status indicators, participated in the design and review discussions, and contributed to the sample code.
Provided on-site qualitative usability testing, workflow/task analysis using the Bridge Methodology, and UX Process training to our customers;
We later partnered with Jeff Rubin, author of Handbook of Usability Testing, to form The Usability Group. Key clients included AC Nielsen, Earthlink, FedEX, IBM, Motorola, Nations Bank, Rand McNally, and Sun.
Managed a diverse team of 17 professionals. This team included the first UX position.
Championed User Centered Design and Usability Testing at BellSouth. Worked with senior management to appropriate funding: